Velocity² Distributors

EMC Velocity² Distributors are partners authorized to distribute EMC hardware, software, and services to an authorized community of EMC reseller partners—Velocity² Premier Solution Partner (PSP) and Velocity² Affiliate Partner. Our distributors gain progressive rewards for themselves and their partners' increased revenue attainment and investment in EMC products through value-based pricing, performance rebates, and co-op or marketing funds.

In order to help your business grow with EMC, choose from the following distributor models that best suit your company's needs:

• Value-Added Distributors — Become accredited in the EMC Proven Professional Program, achieve one or more specialty tracks, and distribute a comprehensive portfolio of EMC's best-in-class hardware, software, and services with a high level of technical competency. You'll be able to support high-complexity products and sell a full line of EMC hardware and software products with value-added services.
• Volume Distributors — Sell a limited set of EMC products and focus on the lower/entry-level portfolio.

Program benefits and requirements

As a distributor, you'll have a single point of contact for all aspects of relationship management as well as access to the following core program benefits:

• EMC's market leadership and quality products, backed by award-winning service and support. World-class competency and skills development programs.
• Business development and marketing support tools.
• EMC lead-generation tools to reduce costs and accelerate time to market.

The EMC Velocity² Partner Program for Distributors is designed to align with your business model and investment level. The program's core set of requirements is based on the following factors:

• Revenue targets.
• Training, accreditation, and certifications requirements.
• Rollout of the Velocity² Reseller Program to your partners.
• Other business practices such as sales forecasting and business planning—Channel Account Plan (CAP).