Next Steps
First Step: Plan and Budget Podcast Series Webinar Series White Paper: Business Case for Marketing Content Repositories in the Enterprise

Marketing Resource Management (MRM)

As you know, marketing communicates information to potential customers, conveying the merit or value of goods or services. Marketers disseminate value statements through content that includes images for print ads, Flash for product demonstrations, videos for commercials, and documents for datasheets, product brochures, and presentations. These varying types of content are the final deliverables of a set of marketing processes designed to create awareness and educate consumers so as to increase sales.

Our global marketing resource management (Global MRM) solution is designed to support content-centric marketing processes. It connects structured transactional marketing campaign details such as budgets and timelines to the workflows and content needed to achieve the goal of the strategy set forth by the initiative or project. It accomplishes this while taking into account the global, target, and personalized requirements of today's marketplace.