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Create and Develop
With our Global MRM solution, organizations can streamline and accelerate the execution of marketing processes related to product launches, integrated advertising campaigns, packaging and promotion design, merchandizing, marketing collateral, direct mail campaigns, and other marketing activities.
Our Global MRM solution provides value by enabling you to:
- Manage digital assets – Store, search, access, modify, and repurpose all forms of marketing content from financial documents and product images to streaming videos, logos, and presentations. All marketing content resides in one unified brand center that you can leverage throughout your organization's creative and business processes.
- Implement marketing workflows – Consistently and reliably define, model, and manage marketing processes across multiple organizations, systems, and applications. You can combine automation of unstructured collaborative processes with highly-structured, high-volume transactional processes.
- Collaborate – Help your organization's teams work securely and collaboratively within the context of a marketing process, bringing together people, processes, and content across the organization and between companies. You can also seamlessly exchange documents, ideas, and project plans within a real-time, online environment available anywhere in the world and at any time.
- Integrate authoring tools – Facilitate the sharing and reuse of assets across the organization, increasing the efficiency of content creation, editing, approvals, and distribution. You can also leverage industry leading design tools to create and develop high-impact direct marketing campaigns and highly-personalized collateral that dramatically improve customer communications and marketing response.
- Localize – Automate translation and localization processes including the reuse of multilingual content.
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